The First LEGO Store: Birkenhead Point Sydney LEGO Centre
Since Australia began its love affair with LEGO in 1962 we have been collectively obsessed with the stuff. It should come as no surprise then that the world’s first dedicated LEGO store was opened not in Denmark, but in Sydney. Opening around 1984 and closing in the early 90′s (Please drop me a line if you know the exact dates), the Birkenhead Point LEGO Centre was for its short life the first and only LEGO dedicated store experience in the world.
Featuring iconic Australian models such as the FJ Holden above, and offering keyrings and minifigures such as these, the Birkenhead Point LEGO Centre looked to be a magical place. Many of you obvioulsy agree, there is even a Bring Back the Birkenhead Point Lego Centre page on facebook!
Check out this 1987 TV Spot for the centre that some kind soul loaded on to YouTube:
LEGO Centre Birkenhead Point TV Spot
Special thanks to Paul Naylor for the scans of the brochure and sticker for this post.
Is Birkenhead still open as my grandson wanted a special piece of lego you can purchase on line thru a lego club and was priced in usa dollars plus postage and worked out to be exspensive so my neighbour bought him the same in London.
Thanks for your question, Birkenhead Point Lego store closed down in the late 80′s or early 90′s sorry.