Category: Mattel

  • Toltoys in the 1975 Toyworld Catalogue

    And finally we have the Toltoys pages from the Toyworld 1975 Christmas Sale catalogue! The 6 Million Dollar Man heralded the arrival of Kenner as a licensing force in toys, cemented a couple of years later by their securing of the Star Wars license. Toltoys would come to profit greatly by this relationship, coming under […]

  • 1975 Toyworld Catalogue

    I remember Toyworld stores of the 70’s as the quintessential local toy destination, a medium sized store on the local strip, jam packed with toys of all descriptions. ¬†They had the latest TV backed hits, along with the wonderful cheapie rack-toys for the after-school run. This great catalogue showcases the range available for Christmas 1975, […]

  • Great Australian Big Jim Collection

    A great Australian Big Jim collection Check out this fantastic collection of Mattel Big Jim figures, vehicles and outfits from Aussie collector Willem Bos. Willem started out with just his two remaining childhood figures five years ago, and has now built an enviable collection of over 60 figures, vehicles, outfits and ephemera. There are so […]

  • Mattel Australia Big Jim Action Drawing Contest 1973

    Mattel’s Big Jim Contest In 1973 Mattel was having some success with it’s new Big Jim action figures, a smaller scale competitor to Hasbro’s GI Joe. Launched the previous year, sales in Australia were given a little push with an “Action Drawing Contest”, promoted through retailers with large entry forms that had space on the […]