Premiums Archives - Toltoys Kid

Nabisco Australia Marvel Super Hero Poster Premiums

Posted on September 4, 2019September 4, 2019

Around 1980 Nabisco offered these posters as in-pack premiums in their Weeties and Crispies cereals. A great selection of Marvel characters were featured, courtesy of Newton Comics, Marvel’s Australian licensee through much of the 1970’s.

80's

Kellogg’s Australia Empire Strikes Back Masks

Posted on August 31, 2019August 31, 2019

These four masks appeared on the back panels of Australian Kellogg’s Cornflakes 750g cereal boxes in 1980 to promote The Empire Strikes Back. The smaller 500g boxes featured make of Luke Skywalker, C3PO, Bossk and Boba Fett.

70's

Doctor Down Under – Doctor Who Ice Cream & Showbag

Posted on April 21, 2012April 22, 2012

Doctor Who has enjoyed a close relationship with Australia since the very beginning, with several key writers, a popular companion (Tegan) and even the composer of the famous theme music being Aussies. The show enjoyed a loyal following on the Australian Broadcasting Commission (ABC) from 1964 until the end of the original series in 1989. […]

70's

Disney’s 1979 “The Black Hole” Weeties Shrinkies

Posted on July 6, 2011

Thanks to Toltoys Kid reader “robspromos” I’m delighted to present the complete set of shrinkie premiums from the 1979 Nabisco Weeties Australia cereal tie-in. A small set of five that were issued in these boxes, and very tough to find. A bit of a strange mix of characters and ships, but kids weren’t complaining when […]

70's

1977 Kenbrite / Playmobil Pocket People Kellogg’s Corn Flakes Promotion

Posted on May 14, 2011June 28, 2011

This is actually the third time I have blogged about this particular promotion, the first time I was speculating as to whether it had ever actually gone ahead, the second time I was delighted to confirm it had by producing a cut back and side panel from the box, and now finaly I have a […]

70's

Disney’s 1979 The Black Hole Weeties Cereal Promotion

Posted on May 14, 2011June 28, 2011

In the wake of Star Wars came a slew of wannabe space epics, but Disney did quite a respectable job with it’s 1979 production of “The Black Hole” . The robots had jerky actions and the actors were robotic, and let’s not mention the tinny sound and special effects, but as a nine year old […]

80's

1982 Weeties Universal Monster “Doublies”

Posted on March 15, 2011June 28, 2011

If you’re a fan of the classic Universal Monsters (and who isn’t?) you’ll enjoy seeing this licensed tie-in with Nabisco Australia’s Weeties brand of cereal from 1982. The “Doublies” refers to the fact that instead of printing one sticker with a plain backing piece, doublies use the backing piece as a swap card featuring the […]

80's

Full Set of Kelloggs Return of the Jedi Decoder Discs

Posted on October 8, 2010

I blogged way back in June 2007 about the TV spot for the Kelloggs ROTJ Decoder Disc competition, and I’m delighted to present the full set of Decoder Discs below, still sealed in their cellophane baggies… Thanks again to the Naylor Collection for the pic.

70's

Streets Whammy Stix

Posted on April 22, 2010

You know those memories from childhood that flood through your mind when you hear an old tune or smell a long lost aroma? Well that’s what it was like when I saw this early 70’s Streets Whammy Stix Milk Bar display. It wasn’t so much the ice cream, it was those great little construction sticks. […]

70's

3XY Coca Cola Easy Roller / Freedom Machine Vans

Posted on April 17, 2010

For a while there in the late 70’s it was every boy’s dream to cruise the streets and highways in a tricked-out Beford Van or Sandman Shaggin’ Wagon. The Hardy Boys, Hot Wheels and even Star Wars joined the rush to cash in on the craze, but the most memorable for me was the Radio […]