80's

Indiana Jones Kelloggs Premiums

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Tweet Indy Coco-Pops Premiums A few weeks ago I featured the Indiana Jones Coco Pops box from the Temple of Doom tie-in. Inside each box was a card premium which broke apart to reveal two picture cards from the movie, one photo and one sketch jigsaw piece. The same design was used for the Kellogs […]

70's

Mattel Australia Big Jim Action Drawing Contest 1973

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Tweet Mattel’s Big Jim Contest In 1973 Mattel was having some success with it’s new Big Jim action figures, a smaller scale competitor to Hasbro’s GI Joe. Launched the previous year, sales in Australia were given a little push with an “Action Drawing Contest”, promoted through retailers with large entry forms that had space on […]

70's

Peters Smurfee Ice Creams

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Tweet Licensed Australian Ice-Creams Smack bang in the middle of the golden age of Aussie Ice Creams came the double barreled inventively titled Smurfee, courtesy of Peters / Pauls. This is the store display / advertising card from the 18c treat from 1979. I’ve heard that there are no naturally occurring blue foods, and that blue is colour most […]