Month: July 2008
Indiana Jones Kelloggs Premiums
Indy Coco-Pops Premiums A few weeks ago I featured the Indiana Jones Coco Pops box from the Temple of Doom tie-in. Inside each box was a card premium which broke apart to reveal two picture cards from the movie, one photo and one sketch jigsaw piece. The same design was used for the Kellogs Ewok…
Mattel Australia Big Jim Action Drawing Contest 1973
Mattel’s Big Jim Contest In 1973 Mattel was having some success with it’s new Big Jim action figures, a smaller scale competitor to Hasbro’s GI Joe. Launched the previous year, sales in Australia were given a little push with an “Action Drawing Contest”, promoted through retailers with large entry forms that had space on the…
Peters Smurfee Ice Creams
Licensed Australian Ice-Creams Smack bang in the middle of the golden age of Aussie Ice Creams came the double barreled inventively titled Smurfee, courtesy of Peters / Pauls. This is the store display / advertising card from the 18c treat from 1979. I’ve heard that there are no naturally occurring blue foods, and that blue is colour most likely…