The TV series MASH was a huge smash in Australia in the 70’s and 80’s, and so it was surprising but not totally unexpected that a licensed ice cream would be produced. Paul’s Australia had the honour, and below is an example of the wrapper for the individual icy pole.
This is the take-home box released by Streets Ice Cream in 1980 for the film Flash Gordon starring Sam Jones. Wonderful original graphics, plus the ice creams were delicious! I’m looking for a wrapper or sign from this release if you know of one.
This is the Lizard (Spider-Man Villain) from the 1970’s WGSH action figure range by Mego. This example has a Toltoys Australia distribution sticker.
These Flintstones icy poles from Streets Ice Cream Australia are from the late 70’s or early 80’s, and the box includes a great cutout Flintstones car on the rear. I’d love to add a wrapper or sign from this release, contact me if you have one or if you know exactly when these were available.
This wonderful hanging cardboard circle was issued to Australian record stores in 1980 to promote the new Kiss album “Unmasked”. It’s double sided, and approximately 45cm in diameter. 1980 saw an onslaught of Kiss merchandise in Australia including the Peters Ice Creams and Nabisco cereals.
This fantastic 1966 Batman (and Robin) “Space Probe” AKA Water or Bottle Rocket was produced by Lincoln International Toys of New Zealand. Note the metric / imperial currency listed on the bottom corner, 1966 was the year Australia (and NZ?) went metric. I was told by a toy retailer of the time that these were recalled by Lincoln because they were too powerful and dangerous for kids to play with, which probably explains their scarcity today. The card is approximately the size of an LP vinyl record, and the artwork is wonderfully 60’s.
This is the He-Man wrapper from the Streets Australia ice cream / ice treats from 1985. I assume there was a Skeletor wrapper too, if anyone has one (or a picture of one) I’d love to add it here.
Using characters to sell snack foods to kids had been around since Mickey Mouse ice cream in the 1930’s, but the popularity of Pac-Man and other early video games like Space Invaders and Donkey Kong opened up a whole new frontier for licensed products. This packet presumably came out of a large multipack, if anyone has a picture of that I’d love to add it here.
Only the most popular fads received the coveted licensed ice cream treatment in Australia, so it’s a testament to the legendary Taito Space Invaders video game to see this Milk Bar advertising sign from the early 80’s. While it was the first video game ice treat it wouldn’t be the last, as I’ll show in future posts. I’m looking for the wrapper and box for this ice cream if you know of one, also who was the lucky person that won the actual cabinet? Straight to the pool room.
During the peak of Mork & Mindy TV fever in 1979, Peters Ice Cream Australia released a licensed frozen yogurt known as “Mork Food”. It featured a great cartoon version of Robin William’s Mork character, with some of his sayings and catchphrases on the side. I’m not sure what other flavours were released, let me know if you have any more info via the contact form.