![](https://www.toltoys.com/wp-content/uploads/2019/09/448D3EAA-C9D3-4EE6-94A1-7FF1C81761D2-995x1024.jpeg)
Using characters to sell snack foods to kids had been around since Mickey Mouse ice cream in the 1930’s, but the popularity of Pac-Man and other early video games like Space Invaders and Donkey Kong opened up a whole new frontier for licensed products. This packet presumably came out of a large multipack, if anyone has a picture of that I’d love to add it here.
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