Archive for the ‘70’s’Category

Scanlens 1979 Incredible Hulk Stickers

This short run of stickers (6 in total) was produced by Scanlens Australia during the peak of The Incredible Hulk mania, 1979.

The big green guy never goes out of fashion does he?

Cheers,

Will

22

04 2010

3XY Coca Cola Easy Roller / Freedom Machine Vans

For a while there in the late 70’s it was every boy’s dream to cruise the streets and highways in a tricked-out Beford Van or Sandman Shaggin’ Wagon. The Hardy Boys, Hot Wheels and even Star Wars joined the rush to cash in on the craze, but the most memorable for me was the Radio 3xy / Coca Cola summer promotion that featured a customised Bedford van as the main prize, known variously as the Freedom Machine or Easy Roller.

Promo sticker for 3XY / Coca Cola Easy Roller

The promotional stickers were ominipresent in Milk Bars and Service Stations, and I must have stuck down a hundred as a kid, so it was pretty cool to be able to score a couple of unused originals recently.

Freedom Machine promo sticker

A quick Google turned up the original Freedom Machine as it is today, awaiting a restoration in the back-lot of a car-yard. Would love to see the final result gents!

There was a third vehicle called the Denim Machine, it was a panel van, but I don’t have that sticker yet…

17

04 2010

Bat Vehicles in the 1977 Waltons Wish Book

Bat Vehicles in the 1977 Waltons Wish Book

Some Bat-goodness from the cover of the ’77 Waltons Wish Book. It mentions that the Bat Cycle was a Cyclops (Australia) exclusive for Waltons, there are some passionate Cyclops collectors out there that might be have an example in their collection, I’d love a pic if you’d care to share.
I can recall seeing the pedal car, in fact I vaguely remember my younger brother sitting in one. What a beauty! The pedal car brigade are some of the most serious collectors out there, someone must have preserved one of these, send a pic if you have.
The costume is ultra-goofy but probably sold like hot donuts at the footy, but the Mr Tenuous Link award today goes to the Mic and Amp, for young Batman / Batgirl to “Hail their friends”. You can still tell today who got one of these in ’77, you pass them everyday in the city as you walk by discount jewellery stores…
Will

13

02 2010

Imperial Toy Catalogue for 1973

Cheap and Cheerful – Imperial Toy 1973 Catalogue

No 70’s childhood is complete without at least one Imperial Toy memory, I bet you all have one, you just may not know it…

Remember those little plastic parachute guys that you hurled skyward or chucked off the Grade 5 balcony, and then stood entranced as his little chute magically popped open and floated the crazy commando safely back to Earth? PoopaTroopers they were, just one of Imperial’s little plastic delights. Imperial made many of those wonderful pocket-money plastic and rubber novelty toys that clogged pharmacies and supermarket checkouts from Melbourne to Montreal. “Rack Toys” as they are officially known were often great little earners for the shop keeper and excellent sanity-preservers for Mum.

I couldn’t begin to calculate how many Teeny Bouncers disappeared in my schoolyard back then, I wonder where they all went?

In one of the greatest moments of serendipity the toy world has ever known, Imperial where able to pull of a visual slight of hand with the naming of their Hong Kong Gorilla (below), clearly aping the original Kong but wrapping themselves in the legitimacy of the manufacturing state of origin of their rubber gorilla! What a triumph! Beers all round on that day I’m sure.

The visual merchandising of Imperial was a lesson in how it’s done. From full colour printed counter display boxes to self-supporting Toy Fun Centers like the example below, the products popped from the displays like a comic-book novelty page come to life. Kids could not resist nagging Mum for one on every visit to the shop.

In Australia Imperial Toy debuted in Safeway Supermarkets with bubbles and blister-carded novelties, thanks to the work of John Hunter of Len Hunter Toys, who secured the Imperial agency on a trip to the New York Toy Fair in the early 1970’s.
Good one John, the kids of the 70’s owe you a 21 Party Popper salute.
Will
PS – Check out my mate Brian’s Imperial Toy page on his uber-blog Plaid Stallions

1978 Legoland Town Promotional Sticker

Another Classic LEGO Sticker
A while ago I showcased a very cool vintage Lego Classic Space promotional item, a large sticker with a couple of space mini-figs and a great space scene. It seems there was a sister piece to that item, a large Legoland Town sticker promoting the various Lego Collector Packs available at the time, 1978 judging by the Shell Gas Pump and Rally Repair Crew sets featured.
The stickers are all individually cut and are close to actual size, they would no doubt have graced the bunk beds, desks and school bags of thousands of Aussie kids obsessed with the recently launched ‘movable’ minifigures.

Were these stickers unique to Australia? Hopefully one of our international readers can enlighten me.

While we are on Lego I’d like to give a plug to Brickvention 2010, the national Lego convention and exhibition for adult fans of Lego in Australia, to be held over January 23 and 24 in Melbourne.
I literally stumbled upon Brickvention One back in 2006, it was held in my office building and I just happened to walk into the main display room before I left for the day. I was blown away by the creations I saw, including a diorama of Swanston St that had to be seen to be believed. Nice bunch of people too, serious about their Lego mind you, but possessing the regular number of heads and happy to answer inane questions from less expereinced AFOLs like your author.

Cheers!
Will

18

12 2009

MEGO Toltoys Captain America

MEGO Toltoys Captain America
A very cool item this week, a MEGO World’s Greatest Super Heroes Captain America boxed figure. According to Benjamin Holcomb’s World’s Greatest Toys the box is a USA issued 1975 5th version Captain America, and the figure is a Type 2.
This particular example however is an Australian issue with the “Toltoys Pty Ltd, South Melbourne, Australia” sticker applied. It’s only the second Toltoys sticker WGSH example I’ve owned, the other being Hulk. He’s missing the white star from his chest, anyone have a spare original?

Hopefully I’ll be able to add more of these Toltoys stickered items to the blog in the future.
Will

11

11 2009

Kenbrite Playmobil / Pocket People Update

Kenbrite Playmobil / Pocket People Update
I’ve been remiss in not posting about the wonderful new third edition of Axel Hennel’s Playmobil Collector book. This great book is an extraordinarily comprehensive reference guide to Playmobil worldwide, containing 4500 images over 650 pages. This edition has an expanded Australian Kenbrite section, as well as increased coverage of promotional items and catalogs from all eras and locations. There is even a nifty limited edition available with an exclusive Klicky (single figure)!
Indispensible to any Playmobil collector, order one today!
I posted a scan some time ago of a 1977 promotional tie-in between Kellogg’s and Kenbrite, the Australian distributor of Pocket People / Playmobil. At the time I speculated whether it had actually occurred, since an example of the box or other supporting material had not surfaced.

I’m delighted to report the recent appearance of the back and side panel of this box, finally proving that the promotion did indeed go ahead. By sending away a 50c money-order (!) and nominating your choice of theme (Cowboy, Knight, Workman or Nurse) you could receive one Klicky (with accessories) from Kenbrite. I was more of a Coco Pops kid so I guess that’s why this one passed me by! The expiry date on the order form is December 31, 1977.

It’s pretty cool to know that stuff like this is still popping up more than 30 years after the fact! I presume the figures were sent bagged, I’d love to hear from anyone who might have sent away for this offer.
Cheers!
Will

24

10 2009

Star Wars Update

Star Wars Update

We recently featured a rare example of the Toltoys Free 4-LOM promotion on a Yoda card, and now we have been spoilt again with this 41 Back Jawa above featuring the same front and back sticker combination.
Thanks to Martin Lacy and Jason West for bring this example to Toltoys.com

Local contributor Aussie James has also come through with the goods, providing us with a great image of the super tough New Zealand issue Toltoys Death Star playset.
The most obvious point of difference to the Australian version is the box, which has a two piece ‘board-game’ style lift off lid, as opposed to the one piece Australian issue which opens at the ends. The paperwork is also marked Toltoys New Zealand.
Will

24

10 2009

Star Wars Ice Cream Update

More Ice-Creams!
Long time readers of this blog will know that licenced ice-cream items, and Star Wars in particular, are my favourite vintage items. So imagine the smile when the images below came down the line from Queensland, a few guerilla “on-the-run” snap-shots of a collection of original art-work and related items that remains for the time being anonymous…

The translite above shows a great set-up of the four Star Wars Popsicle wrapper flavours. Han does not look pleased about being Raspberry….

The next image is another translite of the original art used on the front of the Peters / Pauls infamous Jedi Jelly ice-creams.

Followed by a hurried 🙂 shot of another major element of the box art, the actual ice-cream!

And a translite of the completed product and wrapper!

The final translite above is one I knew I’d seen many times, and after a quick search I found its final resting place (flipped) on the side panel of the Star Wars Popsicle box, see below…

The last two items are a real treat, a very tough poster and the complete sticker set of New Zealand Tip-Top Star Wars R2-D2 Space Ices…

And the complete run of 16 sticker premiums…

I’m indebted to a very special Toltoys.com contributor from Queensland (who knows who he is!) for all of these great images, thanks mate!
Cheers,
Will

Star Wars Toltoys Update

Star Wars Toltoys Update

Our latest Toltoys Star Wars update features the unassuming little green guy above. A regular ESB Yoda you say? Computer says No. What appears to be a regular Kenner USA release is in fact a rare Toltoys release Survival Kit Offer card, see the reverse shot below. Or at least that’s what it was, until Toltoys updated the offer with the ultra-rare 4 Lom Offer stickers. Yes that’s right, a double Toltoys offer card. Not since the Anakin POTF / Aussie Coin Offer Sticker combo has a Toltoys double act come along, and aren’t we glad it did!

Part two of this update features the mysterious “Toltoys NZ upside-down blister” attached to the 9/10th scale card. If I were a northern hemispherian I wouldn’t be able to resist some kind of “Down Under” pun here, but I’m not so I will.
These crazy blisters appear to have been affixed to their cards by Ugnaughts, it’s the only possible explanation. The cards themselves are also slightly smaller than their Kenner counterparts (see the pic below for comparison); again resist the urge for size jokes please. This Hammerhead is only the third carded example I’ve seen, although there are a couple of cardbacks out there too. The supposition of New Zealand origin comes largely from anecdotal evidence, plus anyone whose ever seen an episode of Flight of the Conchords understands it’s no stretch for weird yet strangely entertaining stuff to come out of the Land of the Long White Sheep. Anyone have any of these weird blisters out there?

Finally this update we have a Droids 3-pack set. It appears to be a standard Kenner USA release but check the back and you’ll notice all the height measurements have been blacked out. Why? Well for the same reason the Royale with Cheese exists – the metric system. The card was printed with US imperial measurements, not the proper (!) legally approved Australian metrics. While they appear to have been done by hand that seems unlikely, so unless Toltoys employed a thousand 15 year-old work-experience kids for the worst week of their lives I’d suspect (as does the discoverer and owner of this item) that they were created with a template or hastily constructed overprint. It will only take one more example to prove the theory, anyone got one?

Huge thanks to Dax for these three incredible items this week, what will his eagle eyes turn up next?

Cheers,
Will

18

07 2009