Bat Vehicles in the 1977 Waltons Wish Book

Some Bat-goodness from the cover of the '77 Waltons Wish Book. It mentions that the Bat Cycle was a Cyclops (Australia) exclusive for Waltons, there are some passionate Cyclops collectors out there that might be have an example in their collection, I'd love a pic if you'd care to share.

I can recall seeing the pedal car, in fact I vaguely remember my younger brother sitting in one. What a beauty! The pedal car brigade are some of the most serious collectors out there, someone must have preserved one of these, send a pic if you have.

The costume is ultra-goofy but probably sold like hot donuts at the footy, but the Mr Tenuous Link award today goes to the Mic and Amp, for young Batman / Batgirl to "Hail their friends". You can still tell today who got one of these in '77, you pass them everyday in the city as you walk by discount jewellery stores...

Will

Cheap and Cheerful - Imperial Toy 1973 Catalogue

No 70's childhood is complete without at least one Imperial Toy memory, I bet you all have one, you just may not know it...

Remember those little plastic parachute guys that you hurled skyward or chucked off the Grade 5 balcony, and then stood entranced as his little chute magically popped open and floated the crazy commando safely back to Earth? PoopaTroopers they were, just one of Imperial's little plastic delights. Imperial made many of those wonderful pocket-money plastic and rubber novelty toys that clogged pharmacies and supermarket checkouts from Melbourne to Montreal. "Rack Toys" as they are officially known were often great little earners for the shop keeper and excellent sanity-preservers for Mum.

I couldn't begin to calculate how many Teeny Bouncers disappeared in my schoolyard back then, I wonder where they all went?

In one of the greatest moments of serendipity the toy world has ever known, Imperial where able to pull of a visual slight of hand with the naming of their Hong Kong Gorilla (below), clearly aping the original Kong but wrapping themselves in the legitimacy of the manufacturing state of origin of their rubber gorilla! What a triumph! Beers all round on that day I'm sure.

The visual merchandising of Imperial was a lesson in how it's done. From full colour printed counter display boxes to self-supporting Toy Fun Centers like the example below, the products popped from the displays like a comic-book novelty page come to life. Kids could not resist nagging Mum for one on every visit to the shop.

In Australia Imperial Toy debuted in Safeway Supermarkets with bubbles and blister-carded novelties, thanks to the work of John Hunter of Len Hunter Toys, who secured the Imperial agency on a trip to the New York Toy Fair in the early 1970's.

Good one John, the kids of the 70's owe you a 21 Party Popper salute.

Will

PS - Check out my mate Brian's Imperial Toy page on his uber-blog Plaid Stallions

Treasures from the 1967 Lincoln International Toy Catalogue

The New Zealand toy company Lincoln International were responsible for some of the coolest licensed (and unlicensed) toys of the 60's and 70's. Best known for their 1966 licensed Batman range of ray guns, water pistols, friction toys and battery operated plastic vehicles, or perhaps for their goofy but highly desirable 1970's range of Mego-Like 8" Monster action figures, Lincoln went in hard with Gerry Anderson licences in 1967.

Captain Scarlet promised great things for those toy companies hoping to match the success of Dinky and their Thunderbird die-cast vehicles, unfortunately whilst popular the Captain never had the impact of his Anderson stable-mates.

Lincoln released three friction vehicles for Scarlet; The Angel Interceptor, Spectrum Patrol Car and Maximum Security Vehicle. Each was blister carded to a colourful but fairly flimsy card along with a plastic Spectrum Badge. The vehicles were packed flat on the cards, and the blisters were attached to the cards with staples. They are a tough find today loose or carded, I've never seen an Angel Interceptor in person but thanks to the diligent work of the Australian Powerhouse Museum there is at least one example stored away in perpetuity.

Much more common to find today are examples of Lincoln's Thunderbirds motorized kits. These must have been big sellers since they turn up quite regularly on eBay and at auction houses such as Vectis. The vehicles are OK, but it is the box art that steals the show on these, nicely rendered images with the designated number on the right front of the box.

There would be many Anderson Thunderbird collectors out there who would dream of finding a full counter display pack like the one above, to my knowledge though none have ever surfaced.

Cheers!

Will

PS - This catalogue is actually undated, I have surmised the 1967 date from the the lack of Batman items combined with the inclusion of Capt Scarlet and the Thunderbird kits, so it could be 1968. I'd love to hear about any other Lincoln material that may be out there, I'll post some of the toys mentioned above in a future post here at Toltoys.com

Superman at Safeway

The Aussie Safeway catalogue from Christmas 1978 (I think!) features all the usual specials one would expect from a large grocery store; nappies, bananas and ...

...the Man of Steel and his big green mate The Hulk.  Yes sitting there among the no-name brand trikes, bikes and ray-guns were the beautifully crafted 12-inch MEGO World's Greatest Super Heroes.

Interestingly the Superman is the harder to find "Comic Head" version, previously thought to have only seen release in Canada, the UK, France and Italy according to the authoritative Mego Museum.  Hulk appears to be a regular US version. Dig that lab coat!

No telling if there were other Heroes available on the Safeway shelves "ready to continue the fight against the baddies" back then, but we can only hope so. 

Did you buy your super heroes in Australia at Safeway? 

Tell me about it - will(at)toltoys(dot)com 

Cheers!

Will

More Star Wars from the 1982 Waltons Wishbook 

$60 was a lot for a toy in 1982, hell it's a lot for a toy today. Just as well then that you received one of the all-time great play-sets for your cash back in '82, the Kenner Millennium Falcon. 

Walton's caption writers went off the deep end in this one, declaring the Falcon to be 'faithful', as opposed to all those other lousy cheating spacecraft one presumes. Dig the "Simulate Space Chess" - is the simulate really necessary? I mean even slow Darren from down the road gets that we're not actually playing real space chess here. 

The keen-eyed among you will have already noticed the uber-cool Empire Strikes Back Electric Toothbrush labeled as a Star Wars one, a tough item to locate for collectors today. They were one of the earliest Star Wars toys so it's good to see them still around in 1982.    

The last little reveals of this particular page are the fantastic AT-AT, still sold in the modern Hasbro line today, and the short lived but much admired Micro Collection, represented here by the Bespin environments. Comparing the prices of the Micro stuff with the creature / figure combos to their right gives some insight I think into why the line did not last. What would you have preferred as a kid? Micro Rob don't answer that :-)    

Finally we have the whole page on show, and what a treasure trove it has proved to be, solving the mysteries of the not one but three Toltoys Special Offer items, and throwing in rare ads for 3-Packs and ESB Toothbrushes just for fun.  

I'll be continuing the Wishbook posts soon, but stay tuned for some other vintage toy coolness this week. 

Cheers!

Will

Two more Special Offer mysteries solved...

A couple of years ago on Toltoys.com we presented a feature on all the known Star Wars Special Offer boxed toys that had surfaced in Australia during the 1978 - 85 period. In the post below we were able to confirm that the Attack Base was a Waltons Department Store special offer and also list the contents. 

This week I'm happy to reveal the origins and contents of two more mysterious special offer items, the Empire Strikes Back Wampa and Tauntaun. There is only one known example of the Wampa box, and only a cut front of the Tauntaun box.   

Neither were found with contents intact, leaving it open to speculation as to which figures were included. 

Now thanks to the discovery of the 1982 Waltons Wish Book we can confirm that these two were also Waltons Special Offers, and narrow down the identity of the figures included.

This is the ad for both items, and while we can confirm the price and the three figures included, I'm not sure we can say which figures came with which! The photo suggests that Han Hoth came with the Wampa and the other two with the Tauntan, but it could just as easily have been the Snowtrooper with the Wampa (Bad guys together?) and the other two with Tauntaun.    

Until we find a sealed example let the speculation continue!

More reveals coming soon...

Cheers,

Will

Toltoys Star Wars Special Offer origins revealed!

A couple of years ago I was lucky enough (thanks to the eagle eyes of fellow Toltoys collector Dax) to pick up a very cool Imperial Attack Base featuring a huge "Special Offer" sticker across the front, indicating that four figures were included. As featured in a previous post on Toltoys.com the origin of  this piece was at first a mystery, until a Queensland collector named Paul chipped in with his recollections of seeing it at the Waltons chain of stores.  

   

His recollection was remarkably accurate, as thanks to the recently discovered 1982 Waltons Wishbook above we can confirm that the item was indeed a Walton's Toltoys exclusive, and that the four figures included were Rebel Commander, Hoth Rebel Soldier and two regular Stormtroopers.  

Another part of Paul's recollection was proved correct with the catalogue appearance of the rare Star Wars Three-Packs, priced at $6.99. What's very interesting is that the three-packs were being sold new at retail, still in Star Wars livery, just a year before the single cards changed to Jedi packaging. Were they overstock from overseas? It's hard to believe that they weren't a popular item wherever they were sold.   

The final toy items featured today are Luke's blaster , presumably in ESB packaging, and the hapless mini-rigs apparently used by the 'Empire Spy Force'. Not quite the most bone-chilling secret police name I've ever heard. And at $2 more than a three-pack, what are you going to buy? Ahhh... yeah. 

More Toltoys Star Wars mysteries will be revealed this week... 

Treasures from the Waltons Wishbook

Not to be confused with the American Waltons of Walmart fame, Waltons Department store in Australia was a retail institution during the 70's and early 80's, especially at Christmas time.  Over many years they offered a Christmas "Wishbook", an idea most likely borrowed from Sears in the USA, with whom they had a pre-existing relationship. 

Toltoys.com has managed to obtain a handful of these catalogues and will be presenting highlights from them over the next few months. 

Kicking us off above is the cover of the 1982 Wishbook, which was included as an insert in the September 19th, 1982 edition of Sydney's Sunday Telegraph newspaper.

That's a lot of vintage toys. I can see Toltoys Action Man, Care Bears and Star Wars amongst the loot, so you'll get a fair Idea of what might be coming in the next few posts. 

For our first page, how about some vintage Aussie BMX goodness, a selection of Walton's own "Free Spirit" range of BMX bikes. Many a young Aussie kid had there first BMX spills on one of these, I never knew where they were from before seeing them again in this catalogue.

Whether you hit the dirt on the Free-Spirit Junior, Deluxe or Maxi you were out amongst it, almost as cool as those lucky little buggers on their Redline, Mongoose or PK Ripper. Admittedly they probably never had to deal with a mean kid who told them that their bike's name sounded like an incontinence pad.  

If you'd like to check out more Aussie BMX culture than you can poke a stick at, head over to vintagebmx.com. The Australia thread in the International section is up to 18,000 posts, I kid you not.

More treasures soon...

Will