Indy Coco-Pops Premiums

A few weeks ago I featured the Indiana Jones Coco Pops box from the Temple of Doom tie-in. 

Inside each box was a card premium which broke apart to reveal two picture cards from the movie, one photo and one sketch jigsaw piece. 

The same design was used for the Kellogs Ewok Adventure cards which I'll feature in a future post. 

Will

 

And here's the Swordsman

A few weeks ago I posted three of the four Aussie Indiana Jones variant figures, and now thanks to regular contributor and Toltoys afficianado Brody Walker,  here is the last of the quartet; the Cairo Swordsman.

Cheers!

Will

  

More Kenner Indy Goodness

Here we go with another four of the Indy Kenner line of figures from 1981's Raiders of the Lost Ark.

First up is Indy's digging buddy Sallah, played on screen by Middle Earth's tallest Dwarf, John Rhys-Davies. This is the hardest to find of the the figures shown here, and tough to get with a nice clear bubble.  

Next we have the German Mechanic as played by Pat Roach. Roach actually played a series of villains in the first three Indy movies. The tiny wrench accessory from this figures is easily lost.   

French archeologist Rene Belloq is up next, the little paper map accessory that came with this figure is often missing from loose figures. Indy trivia lore states that actor Paul Freeman did in fact swallow the fly that crawled into his mouth during the scene where Indy threatens to blow up the Ark.     

Lastly today is the Cairo Swordsman, along with the Toht figure the most common in the Indy Kenner line. 

Aussie Indy Trivia Time

# 1 Indy's bullwhip is made of Kangaroo hide. 

#2 Indy's hat was listed as an "Australian model" when purchased new in London by the costume department.

#3 The mountaineers challenging Marion to the drinking competition in her Nepalese bar are supposed to be Aussies. 

Keen on more Indy toy info? Check out Raiders of the Lost Toys.

Will 

One green, one red. Indy might need to seek medical advice.

There wasn't a lot of merchandise available for Temple of Doom, a small run of LJN action figures, some food tie-ins, soundtracks and such, but Lucasfilm were really scraping the bottom of the barrel with the licensed Blaster Balls shown above. 

I have vague recollections of playing with this type of toy as a kid, you held one in one hand and threw the other at it creating a loud 'crack' as they hit.  A few hundred  'cracks' later and you were left with two really bad marbles. 

Kids today don't get to play with explosives as much as they would like, so lets all enjoy a glimpse of a more innocent time, when the joy of handheld detonations could be had at your nearest toy store...

Will    

Kenner / Toltoys Indiana Jones Figures

Nothing screams "Buy Me!" more than a sticker telling you about a fabulous free toy you can't get. While those lucky little sods stateside were sending off three POPs (Proof of Purchase) by the truck-load for their "Free Belloq", little Aussie kids were only allowed to dream about ever owning the famed French archeologist the German's called Bellosh.  

Kenner's Indy line was famous for completely stuffing up the case ratios in the release of the first four figures, heaps of Tohts and Cairo Swordsmen and bugger-all Indys and Marions. 

I have a mate who recalls standing in Adelaide's largest toy store searching through an entire wall of Tohts and Swordsman for either of the other toy and coming up empty. The figures were not re-ordered by the retailers in the quantities hoped, and the line died a slow death after a second release of five new characters.  

The sluggish sales were likely the reason Toltoys opted out of printing their own cards, so we received the US versions with a corrective sticker attached telling us not to send of POPs to the US, although I wonder how many Aussie kids did? Tears before bedtime if they did! 

So here we are all these years later and Indy is back on the big screen, and the first four Kenner Indy figures with the Australian sticker attached are now among of the rarest and most sought-after variations in the Indy collecting world.       

The Marion Ravenwood shown here is the only completely sealed version found to date I believe. The Cairo Swordsman isn't pictured, hopefully one of the Toltoys Mafia will send me a pic after reading this :-)

Cheers!

Will

Just like a chocolate milkshake only Indy!

In 1984 Kelloggs thought they were on to a sure-fire winner with their Indiana Jones and the Temple of Doom cereal tie-in. 

Unfortunately there was an outcry from parents and family groups over the horror and occult themes featured in the film. Squeaky clean Kelloggs was of course already committed to their Temple of Doom competition featuring on kid's classic such as Coco Pops, I imagine they didn't hurry to extend the production once the flak hit the fan. 

As a 13 year old at the time I was of course all over this, fighting off siblings to collect as many of the game cards as I could (I'll be featuring them later this week) but failing to win one of the LJN figure sets as featured on the pack. 

The LJN figures came and went at retail without much fanfare, there were very clunky looking and probably also suffered from the same fate as Kenner's 1979 Alien figure - i.e. scared the bejesus out of kids and parents alike. "Hey kids, watch Mola Ram pull Indy's still-beating heart from his chest!" Hours of fun for all.

More Indy coming this week...

Will

           

Ewok Adventure Kelloggs Tie-In

Hot on the heels of the TV spot for the Kelloggs Return of the Jedi competition I posted last week comes another lost Aussie Star Wars TV spot; an ad for the Kelloggs promotional tie-in with the Ewok Adventure movie in the mid 80's.



Enjoy!
Will

Kellogg's Decoder Disks


How cool is this? Thanks to the keen eyes of Nick Macarty over at Rebelscum.com I'm able to bring you the Kellogg's TV spot from the 1980's promotional tie-in with the Return of the Jedi.



Wonderful!

Cheers,
Will

Licensed Australian Ice Creams
Part Two - Comic Heroes

Last year I carried on a bit about the wonderful licensed ice-creams and icy poles we had in Australia in the late 70's and early 80's. It seemed for a time that any film or television show, character or concept that could be licensed as an ice-treat was, someties regardless of the suitability.

I've been pulling together bits of information and obtaining examples of the boxes, wrappers, premiums and advertising for these over the last couple of years, and if all goes to plan (and when doesn't it?!) I will have a database availble on this site in the near future.

While we're waiting for that, I've whacked together another showcase of some of the more interesting stuff. I've cobbled today's lot together under the broad church that is "Comic Heroes". Nice tie-in with Spidey 3 's release this week ehh?


First up is my favourite, it's the Paul's Ice Cream tie-in to the hugely popular Buck Rogers TV Show from 1979 I've always loved that front panel graphic, but the killer for this item is the "Star Stick" promotion on the rear panel.


If you know me or have followed the blog for a while you'll know I'm a bit of a Mego nut, so when I saw the back panel I knew I was on a winner. Although it isn't mentioned on the box, the Buck Rogers action figures pictured there are Mego's three and three-quarter inch line.


The whole gang is there, and as you can see below, if you found a "Star Stick" you could send it in (after you've washed it mind you, I think they may have learnt that one from expereience) and you would be sent a Buck figure, plus three other random figures!

Were they sent they carded? Were they baggied? Do any of you Aussie readers remember these? Anyone have a "Star Stick" per chance? Send me an email and make us all happy :-)

If seeing these Mego figures has re-awakened a collecting giant in you, make sure you visit the Mego Museum Forums for help. They're like a support group, without the billable hours.



If you liked Buck in '79 chances are you loved Flash in '80! I challenge anyone to think of the Sam Jones incarnation of Flash and not follow it with "Ah Aaah... He's a miracle!" This flick was more camp than a row of tents and didn't we love it all the more for it!

No premiums for this release I'm afraid, just a reasonably lame Snakes & Ladders cut-out game on the back panel. Lucky for me the kid that had this box thought it was lame too!

The end panels are not too shabby though, Peter Wyngarde's Klytus always freaked me out, and Melody Anderson's Dale Arden looks great. No Ornella Muti, but great none the less.

Coming in from the Marvel Universe were two guys who seemed destined for icy poles, Spidey and The Hulk. This treat was a relative late comer to the licensed party arriving in 1982, although Spidey had made an appearnace on his own back in'79 as you'll see below.

It's a nice piece of art, and I'm sure I've seen both of them many times over the years, some of you comic gurus should be able to help me remember where. This release did feature an in pack premium, a glowing super-hero sticker. The example below is actually from my childhood collection, and had to survive neglect, a house fire and 25 years of spring cleaning to be with us today, take a bow my glowing jade friend! (Yes he still glows, I think they printed these things with some kind of radioactive isotope!)


Finally today I bring you one of the coolest premiums from these Aussie ice cream days, Spiderman Stickers!

You'll recall that last year I posted a pic of the store diplay for the '79 Spidey ice-cream, see below.

It mentions that "Free Stickers" were to be given away with each in-store purchase of icy-poles.

I'm happy now to be able to bring you some examples of these, check 'em out below:
Clearly inspired by the wonderful Topps Marvel Superhero stickers from the mid 70's, these icy pole ones feature sayings so bad they could only have come from the marketing department of of an ice-cream manufacturer! This isn't the full set, if you know of any more I'd love to add them.

Anyway that's it for today, more ice cream stuff coming sooooon.

Cheers,
Will

LEGO Keychains Part 2

Some of you long time readers who have been following this site since the olden days back in '06 will remember my excitement at finding an Aussie 80's LEGO Fabuland mini-figure keychain in a random lot of LEGO.


Well Toltoys.com reader Craig had fond memories of these little guys too, and kindly supplied me with some images of his own keychain.


There is something ethereal in the face of the classic Legoland mini-figure, a manufactured Mona Lisa wrought in plastic. They are smiling, but not too much, full of mischief, but also happy to chill. They would make a great drinking partner or co-driver on a road-trip.

I need to showcase more of these Birkenhead Point keychains, if you have one send me a pic!

Cheers!
Will

Special thanks to Craig for today's contribution.

Toltoys Special Offer Items


Some of the most sought after pieces in the Kenner US Star Wars line are the “Special Offer” (SO) vehicles. To help move old product and keep large department chains happy Kenner would include one or more free items (usually figures) inside the box, advertising the fact with a flashy sticker applied to the outside. There is a great feature article on the Star Wars Collectors Archive on Special Offers, a must see for all Star Wars collectors!

While the Kenner versions have been well documented, a small number of previously unknown Toltoys examples have come to the attention of Australian collectors in the last few years.

The first to surface was the Toltoys SO Landspeeder. This has so far been the only SO vehicle to be found in a Toltoys logo box.

It is unusual in that it included three figures (Luke, R2D2 and C3PO) as opposed to the US version which had only R2 and 3PO. It is unclear whether the figures were included loose in the box or in baggies, and until a sealed example turns up we can’t be certain.

The second one to surface was the SO Dewback. This was a regular Kenner box with a sticker advertising the Stormtrooper figure inside, an offer also released by Kenner Canada for the Empire Strikes Back (ESB).

Next came two unexpected finds, the first was the Kenner Tantaun ESB box with a SO printed flash proclaiming the inclusion of two figures. The only proof of this offer is the cut box front above, so again we have no way of knowing which two figures were included.

Shortly after the Tauntan find a Kenner Wampa ESB box appeared on Ebay Australia with the same printed SO circle, advising that two bonus figures were included. The item was not sealed unfortunately so again we do not know which figures were included.

The most recent find is the ESB Imperial Attack Base. This box has the same style small round printed offer as the Tauntaun and Wampa , but advertises four figures as being included rather than two.

Not content with the small promotional circle Toltoys added another huge yellow sticker shouting the fact to the world! This box was actually manufactured in Australia, but since Toltoys had been recently acquired by Kenner, it features a Kenner logo.

Again we don’t know for certain which figures came with this offer, but luckily the big gaudy yellow sticker caught the eye of at least one young fan, and I’m delighted to bring you his memories of this item from all those years ago…

“I was around the age of 10 or 11, so many years have passed since this memory but what I can recall is that I went to a Waltons store in the suburb of Fortitude Valley Brisbane. Waltons seemed to be the store that had the harder to get items and special offers unseen at stores like Target and K-Mart, incidentally this was the only store where I ever saw a three pack for sale. I was in the store looking for the one figure out of the collection that had so far eluded me, a Princess Leia in the white outfit. I started collecting at the release of the 41 backs so I had a fair back catalogue to obtain!

I spotted the Imperial Attack Base with a huge sticker (couldn’t recall the colour until seeing the pics above) offering free figures inside. I reasoned with my Mother to open the boxes and find out which figures were in there in case they had a Princess Leia. My Mum opened all three boxes, only to find that they had the exact same figures in each box. This is where my memory gets a little hazy unfortunately. I recall seeing the Rebel Commander but can’t say for certain whether Rebel Soldiers or Hoth Stormtroopers accompanied him. I do believe there was a Rebel Soldier at least though. I recall the figures being loose un-bagged but that could be my faded memory. I am positive they were Hoth related figures as after opening the second box I realised it was going to be a huge waste of time to keep going, even though my Mum did. So that is pretty much my memory on that little moment in time.”

Paul N, Brisbane

My own recollections of receiving a SO Landspeeder as a child also fit with Paul's theory of the figures being loose / un-bagged in the box, so until evidence shows us otherwise I’m going with that!

Another tantalising piece of evidence we have is the page below from an Australian catalogue of the time. It shows the SO Dewback with the Stormtrooper, but interestingly it lists the SO Landspeeder as only including Luke and R2D2, the same as the US release. I'm not even going to begin to talk about the $4.99 three packs... wow!

So far these five items have turned up in extremely limited numbers. There are two known SO Landspeeders, three SO Dewbacks, one SO Wampa, one SO Imperial Attack Base and only a box front for the SO Tauntaun. Articles such as this one will I’m sure will bring more to collector’s attention, if you have one or know of one I’d love to hear about it.

Thanks this week to Paul Naylor, Dave MacLeod, Brody Walker and Dax for the images, info and memories!

Cheers,

Will

Will(at)toltoys(dot)com

PS – This will be my last Star Wars post for a while, I have some great non-SW Aussie stuff to showcase next, but never fear Star Wars will return… (Doesn’t it always?)

...And still more Star Wars!

This week: The Toltoys ROTJ 65 Back

The difficulty and frustration in tracking down Toltoys logo 12 and 20 back carded figures in my opinion has led to an appreciation of the other Aussie issued cardbacks, primarily the Return of the Jedi 65 Back card with the “Nien Nunb” free figure offer.

While the Toltoys link is more tenuous than on the earlier cards, these cardbacks are unique to Australia and included the mailing address of Toltoys for the competition.

While still a real struggle to track down, they are probably one rung down the ladder from the Star Wars Toltoys cards in terms of rarity, instead of “impossible” to find they are just “near impossible”.

A handful of collectors both here and overseas have been chasing them for years, and even with years of active searching I don’t believe a full set of 65 examples has yet been achieved. Indeed I don’t believe an example of each cardback has even been found! The set above is the most complete set of cardbacks as far as I'm aware.

So what did you get if you took the effort to send in your POPs? There he is above, the final result. I still vividly recall heading to the mailbox and seeing that box (well not that exact box) with my name and address on it. Toy memories are made of this!

The actual offer artwork had a running production change, creating a subset of variations. The first version featured text proclaiming Nunb as being from the "Revenge of the Jedi".

As with Star Wars items across the world this was changed to "Return" when Uncle George decided that Jedi's don't seek revenge.

Toltoys applied a semi-circle sticker over the offending text as a quick fix (above) and then updated the text on the actual cardback (below).

In the US the Nunb figure offer was available on 48 Back cards, but for some reason there was a delay in bringing the offer to Australia (and Canada) resulting in the highly amusing Nien Nunb with Nien Nunb offer card.

As yet a perfectly sealed example has not been found, but a few cardbacks have turned up as well as the almost MOC specimen above. You've got to wonder what (if anything) they were thinking as they carded these guys up!

The Nunb offer 65 Backs offer a great collecting focus, some easy ones to get started, some harder to find ones to keep the interest going, and some ridiculously hard to find ones. What more could a collector want?

Generally speaking these figures are hard to find with clear undamaged blisters, and it's probably also fair to say that the earlier release characters (such as the first 12) are more difficult to locate than the later waves.


Thanks to Brody and Dax for many of today's great pics, as far as I'm aware this is the largest group of this particular offer presented in one place, scroll down to check them out. If you have a MOC example we don't or a cardback featuring a character not shown here I'd love to add it, you can email me will(at)toltoys(dot)com.

Cheers!
Will

Star Wars Month

The Australian POTF Coin Offer

The transition from Return of Jedi carded figures to the Power of The Force (POTF) line in 1985 produced an interesting variation here in Australia. The POTF figures included a collector coin blister packed above the figure, a new idea to help revive sales of the long running Star Wars line. This however left retailers with large numbers of unsold Return of the Jedi carded figures that did not have the coins, not an easy sell to premium savvy kids.

At least one Australian retailer had a simple solution, add a yellow sticker to the existing stock of Jedi cards offering a free coin with the purchase of any figure.

According to an old article on the SWCA the coins and stickers were sent from the US to Australia in Trivial Pursuit question card boxes, and were applied at retail. That piece of info about the boxes is so bizarre and precise that it must be true, I mean, how could you make that up?

The keenly observant among you may have noticed that the card-back in the SWCA article has a Wonderland price sticker on it, which is probably why the theory that this offer was a Wonderland store exclusive exists. The only problem for me was that I’d never heard of Wonderland toys.

I talked about this with fellow Aussie collector (and Toltoys.com contributor) Dax, and he revealed that Wonderland of Toys had been a toy store chain in Perth, Western Australia. He also had a feeling they may have been connected in some way to the large Toyworld chain of toy stores in the eastern states, still in existence today.

Toyworld was Australia’s version of Toys’R’Us through the 70’s and 80’s, until the arrival of the local Toys’R’Us around 1990. It makes sense that if anyone had the leverage to ask for and receive a concession to help move old Jedi stock it would be Toyworld.

It was only when the picture below came through for this article that this theory was confirmed, as stuck on the Lumat cardback sat the instantly recognizable colour and logo of a Toyworld price sticker. So it seems the coin offer sticker was available Australia-wide, in Wonderland of Toys stores in the west, and the Toyworld chain in the east. That is a lot of stores, giving collectors hope that a number of cards are still out there waiting to be found.

The stickers seem to mostly turn up on 79 back cards, which makes sense since they were the last of the Jedi release. However they have shown up on other card backs, including 77 and 65 backs, and most strangely of all a POTF Anakin.

This card was sold on Ebay a couple of years ago, if you are the current owner I’d love to update and upgrade the photo, contact me at the email address in the top right of this page. I suppose if the promotion was successful and the store sold all it’s old Jedi cards it makes sense that they would want to use up the rest of the stickers and coins they had, so why not an Anakin? An uber-cool variation. Actually it does appear that the blister area on the Anakin is lifting, so potentially the store just clerk used the sticker to keep the blister in place! One mystery that we will never know.

Special thanks to today’s contributors Dax & Dave Trimboli for their photos and information.

Cheers!

Will

Licensed Australian Ice-Creams



It all seemed so natural. You went to see the latest summer blockbuster. You became obsessed overnight. You had to buy the toys, the posters and the swap-cards. You cut out articles about the movie from magazines and newspapers and kept them in a folder. You bought the cereal and tried to collect all the little bits and pieces you could find. But something was missing.

It's a long hot summer and you need to keep cool. You walk past your local milk-bar, they have a colourful sign in the window - "Return of the Jedi - 30c"! The sneaky marketeers have married you needs and desires, you can now eat your favourite movie, you are sold, sold, sold!

One advantage of being the driest vegetated continent on the planet is that you often have an excuse to eat ice cream. Or icy poles, ice blocks or any other type of child's ice treat. When I was a kid we had an embarrasment of riches on the ice cream front, for whatever movie, TV show or other fad came along there was a licensed ice cream.

The golden age of ice cream was 1975-85. I remember ice creams promoting Kiss, Star Trek, Star Wars, Spiderman, Masters of the Universe and a dozen others. Often the ice creams featured competitions and premiums, like the Star Trek stickers, or Toltoys action figures. Anyway I'm sure you've all stopped reading by now and have skipped down to the pics, so I'll finish up.


(Above) Rear of the Jedi Jelly box showing the Toltoys competition prizes (Amazingly the actual speeder-bike mock-up shown in the photographs was recently found here in Melbourne, that's a story in itself believe me!)Empire Strikes Back wrapper front (Above), and rear (Below)

A Jedi-Jelly wrapper (Above) , and Star Wars wrapper (Below). These two are the corresponding wrappers for the boxes shown above.


The Toltoys competition details on the rear of the Star Wars wrapper (below).



Finally the best stuff (in my opinion anyway!) the store displays! All are around 40cm x 25cm and made of cardboard. First of all the Jedi Jelly display (below)



(Below) Star Trek and Spiderman displays, both from 1979.

Finally as the golden era came to an end, a Masters of the Universe display from 1985. (Below)

I'm on the trail of more ice-cream items, so stay tuned for future updates!

Will

The Keys to Successful Collecting

Promotional items are amongst the most sought after and valuable pieces in any line of toy collectables. From store displays such as Kenner's Star Wars to salesman samples and awards such as Mattel's Hot Wheels we all love having items in our collections that are outside the standard production stuff that was available to everyone.

As you may recall from my last post I'm a bit of a LEGO nut, so imagine my delight to find this promotional keyring in a lot of 80's LEGO items I bought the other day.




Not only is it a promo item, it's an Australian exclusive - and you know how I feel about those! I love finding stuff like this, it's often a challenge to track down info about them. In this case I knew I had the vast resources of the web's extraordinarily comprehensive LEGO collector's sites such as Peeron, Lugnet and BrickLink. It was the latter who came to my aid with pics of a few of the little Elephant's buddies from the long gone Birkenhead Point LEGO Centre in Sydney.

After a bit more digging I discovered that the Sydney LEGO Centre was apparently the only one outside Denmark, and that it closed down in the mid 1990's. The keyring is probably from 1985, but I don't know if they were giveaways or could be purchased as souvenirs or the like.
If you grew up in Sydney and remember the centre let me know, I'd love to share some memories of it.

Cheers All!
Will

The Little Aussie Battlers!


It's a pity when a great toy line goes out with a whimper and not a bang, but more often than not that's exactly what happens. Kenner's Star Wars line of 1977-85 was no different. After re-writing toy sale records and re-inventing action figures and film-licensed products the mighty Star Wars line sputtered out over the summer of 1985-86. After a rumoured 250 million figures were sold, the last few releases were dumped in Australia. Why did we get them? Well we're not called the lucky country for nothing mate :-)

Lets go back to Australia in the late seventies and eighties. We didn't get the latest blockbuster Hollywood movies until months after the US, which of course caused a time lag in the wave of popularity for any given feature film. This was great for Star Wars in '77, because by the time it opened in Australia (27 October 1977 - five months after the USA) the popularity was a 'known quantity'. The toy stores were bursting with Star Wars items of all kinds (well not the figures yet, but all the other stuff!) , no empty boxes for Aussie kids! True as it was at the start of the Star Wars craze it was again so at the end. Aussie kids were still six months behind their US counterparts. When little Chuck and Randy grew tired of playing with their tiny space-movie men and moved on to wonderful transforming robots, little Darren and Shane still had a last spot left in their heart for just one (or two) more Star Wars figures.

Which brings me to the image above. Here we have a couple of Niktos on the "Power of The Force" card back. The under-performing sales of the "Power of the Force" line of figures lead to their inevitable demise in the US. But what to do with the left overs? Those last few figures and cardbacks sitting in the warehouse in Taiwan or Hong Kong or China, who will take them? Why Toltoys in Australia of course! Just pop them on a card back and give them a coin (Left over 'Warok' the Ewok coins in the case of the Nikto and At-At Driver) and send them down under, we hear they still love that stuff down there! Problem solved. Fast forward 30 years and you have the hardest to find figures in the entire Kenner star wars line. Power of the Force versions of Nikto, AT-AT Driver and Gammorean Guard. Let's hear it for the tail-enders, the little Aussie battlers!

Will

Have any Aussie toy memories? Post a comment or email me!