Bat Vehicles in the 1977 Waltons Wish Book

Some Bat-goodness from the cover of the '77 Waltons Wish Book. It mentions that the Bat Cycle was a Cyclops (Australia) exclusive for Waltons, there are some passionate Cyclops collectors out there that might be have an example in their collection, I'd love a pic if you'd care to share.

I can recall seeing the pedal car, in fact I vaguely remember my younger brother sitting in one. What a beauty! The pedal car brigade are some of the most serious collectors out there, someone must have preserved one of these, send a pic if you have.

The costume is ultra-goofy but probably sold like hot donuts at the footy, but the Mr Tenuous Link award today goes to the Mic and Amp, for young Batman / Batgirl to "Hail their friends". You can still tell today who got one of these in '77, you pass them everyday in the city as you walk by discount jewellery stores...

Will

Cheap and Cheerful - Imperial Toy 1973 Catalogue

No 70's childhood is complete without at least one Imperial Toy memory, I bet you all have one, you just may not know it...

Remember those little plastic parachute guys that you hurled skyward or chucked off the Grade 5 balcony, and then stood entranced as his little chute magically popped open and floated the crazy commando safely back to Earth? PoopaTroopers they were, just one of Imperial's little plastic delights. Imperial made many of those wonderful pocket-money plastic and rubber novelty toys that clogged pharmacies and supermarket checkouts from Melbourne to Montreal. "Rack Toys" as they are officially known were often great little earners for the shop keeper and excellent sanity-preservers for Mum.

I couldn't begin to calculate how many Teeny Bouncers disappeared in my schoolyard back then, I wonder where they all went?

In one of the greatest moments of serendipity the toy world has ever known, Imperial where able to pull of a visual slight of hand with the naming of their Hong Kong Gorilla (below), clearly aping the original Kong but wrapping themselves in the legitimacy of the manufacturing state of origin of their rubber gorilla! What a triumph! Beers all round on that day I'm sure.

The visual merchandising of Imperial was a lesson in how it's done. From full colour printed counter display boxes to self-supporting Toy Fun Centers like the example below, the products popped from the displays like a comic-book novelty page come to life. Kids could not resist nagging Mum for one on every visit to the shop.

In Australia Imperial Toy debuted in Safeway Supermarkets with bubbles and blister-carded novelties, thanks to the work of John Hunter of Len Hunter Toys, who secured the Imperial agency on a trip to the New York Toy Fair in the early 1970's.

Good one John, the kids of the 70's owe you a 21 Party Popper salute.

Will

PS - Check out my mate Brian's Imperial Toy page on his uber-blog Plaid Stallions

Another Classic LEGO Sticker

A while ago I showcased a very cool vintage Lego Classic Space promotional item, a large sticker with a couple of space mini-figs and a great space scene. It seems there was a sister piece to that item, a large Legoland Town sticker promoting the various Lego Collector Packs available at the time, 1978 judging by the Shell Gas Pump and Rally Repair Crew sets featured.

The stickers are all individually cut and are close to actual size, they would no doubt have graced the bunk beds, desks and school bags of thousands of Aussie kids obsessed with the recently launched 'movable' minifigures.

Were these stickers unique to Australia? Hopefully one of our international readers can enlighten me.

While we are on Lego I'd like to give a plug to Brickvention 2010, the national Lego convention and exhibition for adult fans of Lego in Australia, to be held over January 23 and 24 in Melbourne.

I literally stumbled upon Brickvention One back in 2006, it was held in my office building and I just happened to walk into the main display room before I left for the day. I was blown away by the creations I saw, including a diorama of Swanston St that had to be seen to be believed. Nice bunch of people too, serious about their Lego mind you, but possessing the regular number of heads and happy to answer inane questions from less expereinced AFOLs like your author.

Cheers!

Will

MEGO Toltoys Captain America

A very cool item this week, a MEGO World's Greatest Super Heroes Captain America boxed figure. According to Benjamin Holcomb's World's Greatest Toys the box is a USA issued 1975 5th version Captain America, and the figure is a Type 2.

This particular example however is an Australian issue with the "Toltoys Pty Ltd, South Melbourne, Australia" sticker applied. It's only the second Toltoys sticker WGSH example I've owned, the other being Hulk. He's missing the white star from his chest, anyone have a spare original?

Hopefully I'll be able to add more of these Toltoys stickered items to the blog in the future.

Will

Kenbrite Playmobil / Pocket People Update

I've been remiss in not posting about the wonderful new third edition of Axel Hennel's Playmobil Collector book. This great book is an extraordinarily comprehensive reference guide to Playmobil worldwide, containing 4500 images over 650 pages. This edition has an expanded Australian Kenbrite section, as well as increased coverage of promotional items and catalogs from all eras and locations. There is even a nifty limited edition available with an exclusive Klicky (single figure)!

Indispensible to any Playmobil collector, order one today!

I posted a scan some time ago of a 1977 promotional tie-in between Kellogg's and Kenbrite, the Australian distributor of Pocket People / Playmobil. At the time I speculated whether it had actually occurred, since an example of the box or other supporting material had not surfaced.

I'm delighted to report the recent appearance of the back and side panel of this box, finally proving that the promotion did indeed go ahead. By sending away a 50c money-order (!) and nominating your choice of theme (Cowboy, Knight, Workman or Nurse) you could receive one Klicky (with accessories) from Kenbrite. I was more of a Coco Pops kid so I guess that's why this one passed me by! The expiry date on the order form is December 31, 1977.

It's pretty cool to know that stuff like this is still popping up more than 30 years after the fact! I presume the figures were sent bagged, I'd love to hear from anyone who might have sent away for this offer.

Cheers!

Will

Star Wars Update

We recently featured a rare example of the Toltoys Free 4-LOM promotion on a Yoda card, and now we have been spoilt again with this 41 Back Jawa above featuring the same front and back sticker combination.

Thanks to Martin Lacy and Jason West for bring this example to Toltoys.com

Local contributor Aussie James has also come through with the goods, providing us with a great image of the super tough New Zealand issue Toltoys Death Star playset.

The most obvious point of difference to the Australian version is the box, which has a two piece 'board-game' style lift off lid, as opposed to the one piece Australian issue which opens at the ends. The paperwork is also marked Toltoys New Zealand.

Will

More Ice-Creams!

Long time readers of this blog will know that licenced ice-cream items, and Star Wars in particular, are my favourite vintage items. So imagine the smile when the images below came down the line from Queensland, a few guerilla "on-the-run" snap-shots of a collection of original art-work and related items that remains for the time being anonymous...

The translite above shows a great set-up of the four Star Wars Popsicle wrapper flavours. Han does not look pleased about being Raspberry....

The next image is another translite of the original art used on the front of the Peters / Pauls infamous Jedi Jelly ice-creams.

Followed by a hurried :-) shot of another major element of the box art, the actual ice-cream!

And a translite of the completed product and wrapper!

The final translite above is one I knew I'd seen many times, and after a quick search I found its final resting place (flipped) on the side panel of the Star Wars Popsicle box, see below...

The last two items are a real treat, a very tough poster and the complete sticker set of New Zealand Tip-Top Star Wars R2-D2 Space Ices...

And the complete run of 16 sticker premiums...

I'm indebted to a very special Toltoys.com contributor from Queensland (who knows who he is!) for all of these great images, thanks mate!

Cheers,

Will

Star Wars Toltoys Update

Our latest Toltoys Star Wars update features the unassuming little green guy above. A regular ESB Yoda you say? Computer says No. What appears to be a regular Kenner USA release is in fact a rare Toltoys release Survival Kit Offer card, see the reverse shot below. Or at least that's what it was, until Toltoys updated the offer with the ultra-rare 4 Lom Offer stickers. Yes that's right, a double Toltoys offer card. Not since the Anakin POTF / Aussie Coin Offer Sticker combo has a Toltoys double act come along, and aren't we glad it did!

Part two of this update features the mysterious "Toltoys NZ upside-down blister" attached to the 9/10th scale card. If I were a northern hemispherian I wouldn't be able to resist some kind of "Down Under" pun here, but I'm not so I will.

These crazy blisters appear to have been affixed to their cards by Ugnaughts, it's the only possible explanation. The cards themselves are also slightly smaller than their Kenner counterparts (see the pic below for comparison); again resist the urge for size jokes please. This Hammerhead is only the third carded example I've seen, although there are a couple of cardbacks out there too. The supposition of New Zealand origin comes largely from anecdotal evidence, plus anyone whose ever seen an episode of Flight of the Conchords understands it's no stretch for weird yet strangely entertaining stuff to come out of the Land of the Long White Sheep. Anyone have any of these weird blisters out there?

Finally this update we have a Droids 3-pack set. It appears to be a standard Kenner USA release but check the back and you'll notice all the height measurements have been blacked out. Why? Well for the same reason the Royale with Cheese exists - the metric system. The card was printed with US imperial measurements, not the proper (!) legally approved Australian metrics. While they appear to have been done by hand that seems unlikely, so unless Toltoys employed a thousand 15 year-old work-experience kids for the worst week of their lives I'd suspect (as does the discoverer and owner of this item) that they were created with a template or hastily constructed overprint. It will only take one more example to prove the theory, anyone got one?

Huge thanks to Dax for these three incredible items this week, what will his eagle eyes turn up next?

Cheers,

Will

"I found my thrills..."

When Happy Days burst on to Australian TV screens in 1975 nobody could resist the lovable geekiness of Richie, the wisecracking mouth of Ralph or pure dumb nerdiness of Potsie. Everything 50's was cool again; the cars, the clothes and of course the tunes.

Standing above all though was one Arthur Herbert Fonzarelli, AKA The Fonz, AKA Fonzie. This James Dean / Marlon Brando 'Rebel above the Garage' superstar of the show could clear a stall with a look, start a tune with a fist, and defeat aliens with a single thumb and an "Aaaayyyyyyy".

Fonzie rode a motorbike and had a way with the ladies, a jacket that meant business and hair that had its own management. Little Aussie kids couldn't get enough of the show and the Fonz in particular, so of course he was afforded the greatest honour this country could bestow upon foreigners in the 70's, an eponymous snack food. As if that wasn't enough, the show itself was canonised antipodean style with it's own ice cream.

I remember Fonzies as a cheesy snack similar to Cheetos, complete with all that great yellow snack-dust that clings to jumpers, fingers and mum's back seat. The Streets Happy Days Ice Cream I can't specifically recall, so one of you guys will have to help me out with memories of that. The sticker above was a Milk Bar premium, I'm not sure if Happy Days were ever sold in multi-packs. The Fonzies stickers were most likely given away the same way, there are a number of others out there, I'll add a third example soon.

Henry Winkler (who played the Fonz) continues to appear in film and television to this day, while Ron Howard (Richie Cunningham) never really kicked on as far as I know...

Cheers!

Will

Have Fun with Scanlens Gum! 

So went the slogan of this much loved Aussie confectionary maker, active from the 1930's to 80's. But how do you make bubble gum fun? How about producing animal-dropping sized pellets and packing them in calico bags with a Gold Rush theme?  

Kids were apparently more than able to look past the droppings angle and concentrate on the Western-themed goodness and a highly portable container, one that I'm sure would have gone beautifully at the bottom of the school bag for a couple of months or more, waiting until high summer before assimilating itself with every text book and rotten apple within oozing distance. Gold indeed!

The gold nuggets had the cowboys covered,  so the next logical step was to go after the protagonist market with the American Indian themed Totem Poles. I'm dubious that much historical or anthropological research was undertaken by the creators of these, but nevertheless the result is still slightly less culturally insensitive than Redskin Split ice creams :-) 

I believe these were peach flavoured, which sounds awful to me, if anyone can remember the taste and enlighten me, feel free!

More Scanlens ahead on Toltoys.com...

Cheers!

Will

Superman at Safeway

The Aussie Safeway catalogue from Christmas 1978 (I think!) features all the usual specials one would expect from a large grocery store; nappies, bananas and ...

...the Man of Steel and his big green mate The Hulk.  Yes sitting there among the no-name brand trikes, bikes and ray-guns were the beautifully crafted 12-inch MEGO World's Greatest Super Heroes.

Interestingly the Superman is the harder to find "Comic Head" version, previously thought to have only seen release in Canada, the UK, France and Italy according to the authoritative Mego Museum.  Hulk appears to be a regular US version. Dig that lab coat!

No telling if there were other Heroes available on the Safeway shelves "ready to continue the fight against the baddies" back then, but we can only hope so. 

Did you buy your super heroes in Australia at Safeway? 

Tell me about it - will(at)toltoys(dot)com 

Cheers!

Will

Willy Water Bug

If you look closely underneath the "1982" text on the Walton's Wishbook cover below you'll see a strange little yellow creature. He's the one sitting innocuously next to the cool Tomy / Toltoys Air-Jammer motorcycle. 

Who or what is this thing you ask? Meet Willy Water Bug, one of Wham-O's contributions to the summer-toy craze of the 70's. This was to be no Slip'n'Slide however, since the result of attaching the prescribed garden hose to the rear of Willy produced viciously whipping tentacles of terror reaching out for small bare legs in all directions. Fun for all the family! 

I can't say I recall Willy from my childhood, but finding the example above complete with Toltoys liveried box was manna from heaven for this blogger let me tell you. What was it with Wham-O? Not content to poison us with Super Elastic Bubble Plastic they went on to unleash this water-laden lacerator on frolicking children. Even the kid on the box is recoiling in fear. 

Being a William in real life, I'm not a massive fan of the nickname "Willy" either, so lets' just consign this one to the circular file shall we?

  

Cheers!

Will

An unusual Star Wars Toltoys find!

To most Star Wars collectors that item above appears to be your run-of-the-mill Kenner Star Wars C3PO 12 Back figure. The keen eyed collectors will note that the blister has been reattached to the card-back for use as a display item, but that is not of consequence here.  

Flipping the card over reveals a metric conversion sticker of a type used by Toltoys Australia. These stickers were applied to foreign card-backs to comply with local sales laws requiring the use of metric measurements over imperial. These stickers have been previously found on Toltoys printed cards, but to my knowledge they have never been found on a Kenner card-back.    

These are tough enough to find on Toltoys card-backs, but this discovery opens up a whole new variation for collectors to search for! Speculating on where these figures fit into the chronological release of Star Wars figures in Australia is tough to do, were they late release items dumped here at the change-over to Empire Strikes Back figures? Or were they in fact the very first Star Wars figures sold in Australia, before Toltoys managed to print their own card-backs. All suggestions and ideas are welcome!

Special thanks for this discovery goes to Toltoys collector Pat O'Brien, who also provided the photos.

Cheers,

Will

Kenbrite GI Joe Adventure Team Commercial

Check out this super cool GI Joe Australian TV spot from the early 1970's, before colour TV was common in Australia!

The vintage 12 Inch GI Joes were distributed in Australia by Kenbrite, later famed for the Australian release of Playmobil, known here as Pocket People. Interestingly the old store stock Joes I've been lucky enough to uncover over the years were more likely to be of Canadian origin than USA, us Commonwealth nations have to stick together you see. 

Meanwhile Toltoys were distributing Action Man alongside Joe on the toy shops of the 70's, confusing the hell out of collectors today trying to sort though vintage part lots containing both! 

Cheers,

Will

The Toltoys Stretch Armstrong 

If you don't remember this guy from the 70's then you're either not trying or your parents owe you an apology. His heavy-as-hell corn-syrup filled body could stretch several feet before slowly reverting to his original form upon release. A fun toy and lethal weapon when swung in contained spaces.   

Stretch was a huge hit for Kenner in the USA and Palitoy in the UK, so naturally Aussie kids were looked after by the good folks at Toltoys.

The box design is virtually identical to the US edition, save for the bright blue Toltoys logos on the side, top and bottom panels. 

It's interesting to see from the bottom of this box that the Toltoys Australian Stretch Armstrong body was manufactured in the UK, the head and pants in Hong Kong before insertion into boxes printed in Melbourne. A true citizen of the world. 

For more Stretch Armstrong info than you ever thought possible check out Stretch Armstrong World,  and then the Mego Museum's Super Elastic Heroes section for more rare stretchy pics and info.

Some of Stretch's very hard to find buddies were also sold by Toltoys in Australia, including the Stretch Serpent, more details in a future post...

Thanks for today's model must go to the semi-willing Pete E. Marvel, The talented Mr. TV and the CRU Crew.       

Cheers,

Will

Classic LEGO Space promotional sticker

I stuck my fair share of these stickers on school books in 1979, so finding a mint unused one on ebay recently was a real joy. I have foggy memories of stacks of these sitting on the counter at Griselda's toy store in Brighton, or at the annual LEGO display at MYER Melbourne's Bourke St store. They are quite large, around A4 size, and are a wonderful item from LEGO's golden years. 

Check out that cheesy explosion graphic! 

Will 

 

A great Australian Big Jim collection

Check out this fantastic collection of Mattel Big Jim figures, vehicles and outfits from Aussie collector Willem Bos.    

Willem started out with just his two remaining childhood figures five years ago, and has now built an enviable collection of over 60 figures, vehicles, outfits and ephemera.    

There are so many highlights in these pictures it's hard to single anything out, but the western range and the P.A.C.K. figures and vehicles are a couple of favourites of mine.

The stand-out highlight for me though is the set of rare 1976 Australian Olympic Outfit Big Jims. The figures have unique green and gold molded trunks as seen in this catalogue shot, and three outfits as seen in the picture below. There are tough find even here in Australia, and I've yet to see a packaged example.   

Thanks so much to Willem for sharing his collection with Toltoys.com!

Cheers,

Will

Kellogg's Corn Flakes Playmobil Promotion

I found an interesting photo showing a 1977 box of Kellogg's Australia Corn Flakes, with a Kenbrite Pocket People (Playmobil) mail-in offer. It appears that you could send in the coupon (and 50c) to receive a Playmobil figure. 

Does anyone have an example of this box? I know there are some hardcore cereal collectors out there who must have seen it in their travels, I'd love to present a colour picture here on Toltoys.com!

You can get me on email will(at)toltoys(dot)com anytime...

Cheers!

Will