Action Man, Masters of the Universe and Hot Wheels 1982
The next page from the 1982 Waltons Wishbook sees some of the final incarnations of Toltoys Action Man. This late version figure came with eagle eyes and the ability to pose in a sniper position, popular with all budding assassins. That chopper was bloody expensive at $39.99, especially when compared with the Castle Greyskull below at the same price.
The appearance of Masters of the Universe (MOTU) heralded the dawn of a new era in action figure scale, the 5 inch, later to become the standard. I heard somewhere that MOTU was a direct result of the Reagan administration’s overturning of a law that prevented children’s cartoons from being essentially extended toy advertisements. I can imagine that being correct as the toy companies quickly churned out MOTU, Transformers, Thundercats and a bunch more to cash in while the political breeze blew their way.
More 80’s TV classics the Duke’s of Hazzard and CHiPs were represented in toy form too, I believe that Duke’s Barn Buster set is pretty sought after today.
Finally we have Mattel’s 1982 Hot Wheels offerings, including the short lived Scorchers (Pull backs, as opposed to the ‘frictionless’ other cars lol ) and the Redline-era concept ‘Loop and Chute’ set. The Service Centre was another winner for Mattel, that mold was re-liveried time and again and gave great service to the company, bad pun intended.
Right down near the bottom left is a sad remnant of the once great Corgi diecast model company, who admittedly have done well just to make it to 1982 after jumping the shark sometime around 1974.
More pages coming soon…