Toltoys Kid » Stickers

1982 Weeties Universal Monster “Doublies”

tol11toys — Mon, 14 Mar 2011 13:42:58 +0000

If you’re a fan of the classic Universal Monsters (and who isn’t?) you’ll enjoy seeing this licensed tie-in with Nabisco Australia’s Weeties brand of cereal from 1982.

The “Doublies” refers to the fact that instead of printing one sticker with a plain backing piece, doublies use the backing piece as a swap card featuring the same image as the sticker. The set is very tough to assemble, I’ve chased them the few times they’ve appeared on ebay without much success, if you have a full set of 12 I’d love to add the images here. The box is featured below.

Classic Franky on the back!

The cards feature comedy along the lines of the Creature from the Black Lagoon examples above; “Teacher from the Black Lagoon” and ‘I got this way from Swimming”. Haw!

Below: Lon Chaney as the Phantom of the Opera, AKA The Babysitter…

Boris Karloff’s monster at school…

1982 Weeties Universal Monster “Doublies” is a post from: Toltoys Kid

Scanlens 1979 Incredible Hulk Stickers

tol11toys — Wed, 21 Apr 2010 15:49:34 +0000

This short run of stickers (6 in total) was produced by Scanlens Australia during the peak of The Incredible Hulk mania, 1979.

The big green guy never goes out of fashion does he?

Cheers,

Will

Scanlens 1979 Incredible Hulk Stickers is a post from: Toltoys Kid

3XY Coca Cola Easy Roller / Freedom Machine Vans

tol11toys — Fri, 16 Apr 2010 14:33:12 +0000

For a while there in the late 70′s it was every boy’s dream to cruise the streets and highways in a tricked-out Beford Van or Sandman Shaggin’ Wagon. The Hardy Boys, Hot Wheels and even Star Wars joined the rush to cash in on the craze, but the most memorable for me was the Radio 3xy / Coca Cola summer promotion that featured a customised Bedford van as the main prize, known variously as the Freedom Machine or Easy Roller.

The promotional stickers were ominipresent in Milk Bars and Service Stations, and I must have stuck down a hundred as a kid, so it was pretty cool to be able to score a couple of unused originals recently.

A quick Google turned up the original Freedom Machine as it is today, awaiting a restoration in the back-lot of a car-yard. Would love to see the final result gents!

There was a third vehicle called the Denim Machine, it was a panel van, but I don’t have that sticker yet…

3XY Coca Cola Easy Roller / Freedom Machine Vans is a post from: Toltoys Kid

1978 Legoland Town Promotional Sticker

tol11toys — Fri, 18 Dec 2009 14:47:00 +0000

Another Classic LEGO Sticker

A while ago I showcased a very cool vintage Lego Classic Space promotional item, a large sticker with a couple of space mini-figs and a great space scene. It seems there was a sister piece to that item, a large Legoland Town sticker promoting the various Lego Collector Packs available at the time, 1978 judging by the Shell Gas Pump and Rally Repair Crew sets featured.

The stickers are all individually cut and are close to actual size, they would no doubt have graced the bunk beds, desks and school bags of thousands of Aussie kids obsessed with the recently launched ‘movable’ minifigures.

Were these stickers unique to Australia? Hopefully one of our international readers can enlighten me.

While we are on Lego I’d like to give a plug to Brickvention 2010, the national Lego convention and exhibition for adult fans of Lego in Australia, to be held over January 23 and 24 in Melbourne.

I literally stumbled upon Brickvention One back in 2006, it was held in my office building and I just happened to walk into the main display room before I left for the day. I was blown away by the creations I saw, including a diorama of Swanston St that had to be seen to be believed. Nice bunch of people too, serious about their Lego mind you, but possessing the regular number of heads and happy to answer inane questions from less expereinced AFOLs like your author.

Cheers!

Will

1978 Legoland Town Promotional Sticker is a post from: Toltoys Kid

Happy Days Confectionery

tol11toys — Fri, 19 Jun 2009 15:36:00 +0000

“I found my thrills…”

When Happy Days burst on to Australian TV screens in 1975 nobody could resist the lovable geekiness of Richie, the wisecracking mouth of Ralph or pure dumb nerdiness of Potsie. Everything 50′s was cool again; the cars, the clothes and of course the tunes.

Standing above all though was one Arthur Herbert Fonzarelli, AKA The Fonz, AKA Fonzie. This James Dean / Marlon Brando ‘Rebel above the Garage’ superstar of the show could clear a stall with a look, start a tune with a fist, and defeat aliens with a single thumb and an “Aaaayyyyyyy”.

Fonzie rode a motorbike and had a way with the ladies, a jacket that meant business and hair that had its own management. Little Aussie kids couldn’t get enough of the show and the Fonz in particular, so of course he was afforded the greatest honour this country could bestow upon foreigners in the 70′s, an eponymous snack food. As if that wasn’t enough, the show itself was canonised antipodean style with it’s own ice cream.

I remember Fonzies as a cheesy snack similar to Cheetos, complete with all that great yellow snack-dust that clings to jumpers, fingers and mum’s back seat. The Streets Happy Days Ice Cream I can’t specifically recall, so one of you guys will have to help me out with memories of that. The sticker above was a Milk Bar premium, I’m not sure if Happy Days were ever sold in multi-packs. The Fonzies stickers were most likely given away the same way, there are a number of others out there, I’ll add a third example soon.

Henry Winkler (who played the Fonz) continues to appear in film and television to this day, while Ron Howard (Richie Cunningham) never really kicked on as far as I know…

Cheers!

Will

Happy Days Confectionery is a post from: Toltoys Kid

LEGO Classic Space promotional sticker

tol11toys — Sun, 21 Sep 2008 12:57:00 +0000

Classic LEGO Space promotional sticker

I stuck my fair share of these stickers on school books in 1979, so finding a mint unused one on ebay recently was a real joy. I have foggy memories of stacks of these sitting on the counter at Griselda’s toy store in Brighton, or at the annual LEGO display at MYER Melbourne’s Bourke St store. They are quite large, around A4 size, and are a wonderful item from LEGO’s golden years.

Check out that cheesy explosion graphic!

Will

LEGO Classic Space promotional sticker is a post from: Toltoys Kid