Archive for the ‘Premiums’Category

Doctor Down Under – Doctor Who Ice Cream & Showbag

Doctor Who has enjoyed a close relationship with Australia since the very beginning, with several key writers, a popular companion (Tegan) and even the composer of the famous theme music being Aussies. The show enjoyed a loyal following on the Australian Broadcasting Commission (ABC) from 1964 until the end of the original series in 1989.

As a child of the 70’s my Doctor of choice is and always will be Tom Baker. He was beatified in 1981 by the Australian licensing gods with his own Streets ice cream, which as you know by now (if you’ve read my blog before anyway) is a sure sign that you have officially arrived Down Under. The TV ad for these ice creams has also turned up, with a grainy VHS copy uploaded to You Tube in 2011 by some kind soul.

The ice cream box and wrapper are extremely tough to find, I believe only one example of each has appeaered on Oz Ebay in 13 years. While I wasn’t able to win them I did manage to swipe the pics, they are poor quality but what can you do? If you were the lucky purchaser (or seller) of either of these items I’d like to both apologise for my use of your pics and plead for new ones!

Above is the landscape side of the box, here is the portrait…

And from a seperate auction, the wrapper (flattened)…

Another exclusive-to-Australia piece of Whomabilia is the rare “Showbag”, a plastic bag of cheap toys and ephemera sold at local agricultural and royal society exhibitions throughout the country, notably the Royal Melbourne Show. I sold the example below on ebay many years ago, and it is now one of the very few items I regret parting with. Another couple have turned up over the years, I cant find any references to what was inside but if any of the Whomaniacs out there know drop me a line and I’ll update this post.

The Showbag (Yes I should have used any background other than white)…

21

04 2012

Disney’s 1979 “The Black Hole” Weeties Shrinkies

Thanks to Toltoys Kid reader “robspromos” I’m delighted to present the complete set of shrinkie premiums from the 1979 Nabisco Weeties Australia cereal tie-in.

A small set of five that were issued in these boxes, and very tough to find. A bit of a strange mix of characters and ships, but kids weren’t complaining when V.I.N.CENT, Maximillian, Charles Pizer, The Cygnus or Palomino fell into their bowls! Well maybe a few complaints about Charles.

06

07 2011

1977 Kenbrite / Playmobil Pocket People Kellogg’s Corn Flakes Promotion

This is actually the third time I have blogged about this particular promotion, the first time I was speculating as to whether it had ever actually gone ahead, the second time I was delighted to confirm it had by producing a cut back and side panel from the box, and now finaly I have a complete box to present. Now the search is on to find some (presumably)  bagged figures from this promotion. Someday!

 

 

14

05 2011

Disney’s 1979 The Black Hole Weeties Cereal Promotion

In the wake of Star Wars came a slew of wannabe space epics, but Disney did quite a respectable job with it’s 1979 production of “The Black Hole” . The robots had jerky actions and the actors were robotic, and let’s not mention the tinny sound and special effects, but as a nine year old I still ate it all up.

 

I was able to eat it up at the breakfast table too thanks to the Weeties Black Hole promotional tie-in. Each pack featured a “shrinking badge”, which I suppose was a type of shrinky – You remember those little plastic pictures your Mum put in the oven until the whole house smelt like burnt drinking straws? Yep those.

I’m sure I had the Vincent one but can’t find a pic, if any Aussies out there can contribute pics of the shrinkies I’ll add them here. I’m sorry about the quality of the images, the box appeared on ebay Australia in 2010 and as often happens these days I was the under-bidder. Didn’t get the box, but I did get the pics! Er, hooray.

14

05 2011

1982 Weeties Universal Monster “Doublies”

If you’re a fan of the classic Universal Monsters (and who isn’t?) you’ll enjoy seeing this licensed tie-in with Nabisco Australia’s Weeties brand of cereal from 1982.

The “Doublies” refers to the fact that instead of printing one sticker with a plain backing piece, doublies use the backing piece as a swap card featuring the same image as the sticker.  The set is very tough to assemble, I’ve chased them the few times they’ve appeared on ebay without much success, if you have a full set of 12 I’d love to add the images here. The box is featured below.

 

Classic Franky on the back!

The cards feature comedy along the lines of the Creature from the Black Lagoon examples above; “Teacher from the Black Lagoon” and ‘I got this way from Swimming”.  Haw!

Below: Lon Chaney as the Phantom of the Opera, AKA The Babysitter…

Boris Karloff’s monster at school…

 

15

03 2011

Full Set of Kelloggs Return of the Jedi Decoder Discs

I blogged way back in June 2007 about the TV spot for the Kelloggs ROTJ Decoder Disc competition, and I’m delighted to present the full set of Decoder Discs below, still sealed in their cellophane baggies…

Thanks again to the Naylor Collection for the pic.

08

10 2010

Streets Whammy Stix

You know those memories from childhood that flood through your mind when you hear an old tune or smell a long lost aroma? Well that’s what it was like when I saw this early 70’s Streets Whammy Stix Milk Bar display. It wasn’t so much the ice cream, it was those great little construction sticks. While I can’t recall constructing anything as exciting as the rocket featured, I’m sure I made many three sided boomerangs that may or may not have come back…

Will

22

04 2010

3XY Coca Cola Easy Roller / Freedom Machine Vans

For a while there in the late 70’s it was every boy’s dream to cruise the streets and highways in a tricked-out Beford Van or Sandman Shaggin’ Wagon. The Hardy Boys, Hot Wheels and even Star Wars joined the rush to cash in on the craze, but the most memorable for me was the Radio 3xy / Coca Cola summer promotion that featured a customised Bedford van as the main prize, known variously as the Freedom Machine or Easy Roller.

Promo sticker for 3XY / Coca Cola Easy Roller

The promotional stickers were ominipresent in Milk Bars and Service Stations, and I must have stuck down a hundred as a kid, so it was pretty cool to be able to score a couple of unused originals recently.

Freedom Machine promo sticker

A quick Google turned up the original Freedom Machine as it is today, awaiting a restoration in the back-lot of a car-yard. Would love to see the final result gents!

There was a third vehicle called the Denim Machine, it was a panel van, but I don’t have that sticker yet…

17

04 2010

1978 Legoland Town Promotional Sticker

Another Classic LEGO Sticker
A while ago I showcased a very cool vintage Lego Classic Space promotional item, a large sticker with a couple of space mini-figs and a great space scene. It seems there was a sister piece to that item, a large Legoland Town sticker promoting the various Lego Collector Packs available at the time, 1978 judging by the Shell Gas Pump and Rally Repair Crew sets featured.
The stickers are all individually cut and are close to actual size, they would no doubt have graced the bunk beds, desks and school bags of thousands of Aussie kids obsessed with the recently launched ‘movable’ minifigures.

Were these stickers unique to Australia? Hopefully one of our international readers can enlighten me.

While we are on Lego I’d like to give a plug to Brickvention 2010, the national Lego convention and exhibition for adult fans of Lego in Australia, to be held over January 23 and 24 in Melbourne.
I literally stumbled upon Brickvention One back in 2006, it was held in my office building and I just happened to walk into the main display room before I left for the day. I was blown away by the creations I saw, including a diorama of Swanston St that had to be seen to be believed. Nice bunch of people too, serious about their Lego mind you, but possessing the regular number of heads and happy to answer inane questions from less expereinced AFOLs like your author.

Cheers!
Will

18

12 2009

Kenbrite Playmobil / Pocket People Update

Kenbrite Playmobil / Pocket People Update
I’ve been remiss in not posting about the wonderful new third edition of Axel Hennel’s Playmobil Collector book. This great book is an extraordinarily comprehensive reference guide to Playmobil worldwide, containing 4500 images over 650 pages. This edition has an expanded Australian Kenbrite section, as well as increased coverage of promotional items and catalogs from all eras and locations. There is even a nifty limited edition available with an exclusive Klicky (single figure)!
Indispensible to any Playmobil collector, order one today!
I posted a scan some time ago of a 1977 promotional tie-in between Kellogg’s and Kenbrite, the Australian distributor of Pocket People / Playmobil. At the time I speculated whether it had actually occurred, since an example of the box or other supporting material had not surfaced.

I’m delighted to report the recent appearance of the back and side panel of this box, finally proving that the promotion did indeed go ahead. By sending away a 50c money-order (!) and nominating your choice of theme (Cowboy, Knight, Workman or Nurse) you could receive one Klicky (with accessories) from Kenbrite. I was more of a Coco Pops kid so I guess that’s why this one passed me by! The expiry date on the order form is December 31, 1977.

It’s pretty cool to know that stuff like this is still popping up more than 30 years after the fact! I presume the figures were sent bagged, I’d love to hear from anyone who might have sent away for this offer.
Cheers!
Will

24

10 2009