Archive for the ‘Mattel’Category

Toltoys in the 1975 Toyworld Catalogue

And finally we have the Toltoys pages from the Toyworld 1975 Christmas Sale catalogue!

The 6 Million Dollar Man heralded the arrival of Kenner as a licensing force in toys, cemented a couple of years later by their securing of the Star Wars license. Toltoys would come to profit greatly by this relationship, coming under Kenner owners General Mills group of companies themselves around this time. The Bug Catcher is the only toy still produced today under the Toltoys brand, essentially unchanged from this 1975 model. Colourful Child Guidance branded toys were a multitude of plastic toy designs for younger kids, and included the wonderful railway system that everyone had, but whose name was remembered by no-one!

The Toltoys Jenny doll was based on the Kenner Dusty doll, and featured a Qantas hostess outfit, with other outfits sold separately. (Of course!) Jenny was modelled on real hostess Jenny Tregaskis, and the 1974 launch was held on a 747 Jumbo above Sydney Harbour during Toy Fair, with a video featuring Bert Newton as the pilot introducing Jenny the hostess and Jenny the doll to a captive audience of toy buyers. The launch was a huge success, as was the doll, outselling even Barbie in Australia that year.

The Puffing Billy train set is a new one to me, based as it though on one of Melbourne’s most famous tourist attractions, Puffing Billy. Toltoys produced most of the Play Doh sets of this era in their own livery (including the individual cans) I have a Fuzzy Pumper Barber set somewhere that I’ll add to this post when located. The less said about the dishwasher set the better I think!

Wrapping up the catalogue is great page of Tonka toys, my brother still has his “Mighty Dump”, trying but failing to destroy it over a childhood of sandpits and school yards. They really were “Tonka Tough”!

04

11 2010

1975 Toyworld Catalogue

I remember Toyworld stores of the 70’s as the quintessential local toy destination, a medium sized store on the local strip, jam packed with toys of all descriptions.  They had the latest TV backed hits, along with the wonderful cheapie rack-toys for the after-school run.

This great catalogue showcases the range available for Christmas 1975, including the Toltoys distributed Six Million Dollar Man, a pointer to the licensed film and TV toy tsunami on the horizon.

 

Tonka, Kenbrite’s AFX, Mattel Baby-That-A-Way and Toltoy’s version of Kenner’s wonderful Super Sonic Power “Smash-Up Derby”, one of the best toys of all time in my opinion.

 

The Kenbrite page featuring some of the great brands distributed in Australia by Kenbrite including Cox gas planes, TYCO electric trains and the awesome MEGO Muhammad Ali boxing ring and figures set.

 

31

10 2010

Great Australian Big Jim Collection

A great Australian Big Jim collection

Check out this fantastic collection of Mattel Big Jim figures, vehicles and outfits from Aussie collector Willem Bos.
Willem started out with just his two remaining childhood figures five years ago, and has now built an enviable collection of over 60 figures, vehicles, outfits and ephemera.
There are so many highlights in these pictures it’s hard to single anything out, but the western range and the P.A.C.K. figures and vehicles are a couple of favourites of mine.
The stand-out highlight for me though is the set of rare 1976 Australian Olympic Outfit Big Jims. The figures have unique green and gold molded trunks as seen in this catalogue shot, and three outfits as seen in the picture below. There are tough find even here in Australia, and I’ve yet to see a packaged example.
Thanks so much to Willem for sharing his collection with Toltoys.com!
Cheers,
Will

08

09 2008

Mattel Australia Big Jim Action Drawing Contest 1973

Mattel’s Big Jim Contest

In 1973 Mattel was having some success with it’s new Big Jim action figures, a smaller scale competitor to Hasbro’s GI Joe. Launched the previous year, sales in Australia were given a little push with an “Action Drawing Contest”, promoted through retailers with large entry forms that had space on the back for little Picassos to scrawl out Big Jim in ‘action poses’.
The prizes were one of 50 Big Jim motif Warm Up Suits (Tracksuits or trackies to us Aussies) or one of 200 basic boxed figures. Personally I think wearing a Big Jim tracksuit to school sports day would have caused the owner a sudden and violent death (or least some well deserved teasing), which probably helps explain the rarity today. By rarity I mean I’ve neither heard nor seen of one in a collection or for sale anywhere.
Would love to post a pic if anyone out there does in fact own or know of one, you can get me on will(at)toltoys(dot)com.
This is the first of what may unfortunately be quite a few posts featuring vintage toy competition entry forms, I realised I had enough to call it a collection the other day, entirely accidental is my defense!
Cheers!
Will

07

07 2008